Flowers Roots did not Begin with Flowers, but Vegetables
Oberer's Flowers beginning
goes back to the 1890s when Carl Oberer, an immigrant from Germany bought a plot
of land north of Dayton on Troy Pike and started growing vegetables. He grew
lettuce, tomatoes, carrots, and sold them at market in downtown Dayton. This was
called "truck gardening" which contrary to common belief has nothing to do with
trucks at all. An old meaning of the word "truck", derived from the French word
torquer, is "to barter or exchange". It wasn't long before Carl gained a
reputation for having the best tasting vegetables in the city.
Oberer homestead 1904 Located on RR 4 (Now Troy Street)
Along with the produce Carl and his family grew flowers that were also sold at
As time went on and his family grew, he found that people couldn't get enough
and they sold in larger quantities be than the vegetables. In 1921 the decision
made to clear the fields and start erecting greenhouses for the purpose of
growing flowers. The family studied growing flowers and learned the trade of
designing, and by 1922 Oberer's Truck garden came to an end and Oberer's Flowers was born.
Flowers since 1922
The original flower shop showroom built 1922
By the 1920s Oberer's Flowers was in full swing. As the business grew the whole
became involved. The three sons, Gerhard, Roy and Carl along with their sisters,
Caroline, Viola, Matilda and Alma all had their duties. As they married, their
and children would become involved in growing the business, and grow it
certainly did! Year after year, customer after customer, Oberer's became
the leading florist in Dayton.
We are ready to deliver
Flowers has grown past its original Dayton boundries with new locations not
only in Dayton but also in Cincinnati, Columbus, Indianapolis and Louisville,
becoming a top national leader in the industry, but we didn't become the 5th
largest florist in the United States because it's what we set out to do. It's
the direct result of what happens when a single customer recommended to a friend
that they buy flowers from Mr. Oberer back in 1921.
We've never forgotten the power of a single customer, and that's why you can be
certain that we'll handle your order the way we handled our very first. Like
it's our most important!